Recognisable, yet different
Working with the brand pillars of Aloft, we gave a twist to the familiar aesthetic in the public areas, adding an industrial edginess combined with refined finishes and adapting the signature colours of Aloft inventively in the furnishings and details. Our inspiration were the U.S. urban lofts from which the brand originally emanated; the result is an experience a little more aligned with a boutique hotel.
