Architectural and Cultural Context

twenty2degrees is designing the new Hyatt Regency London Olympia, part of the £1.3 billion regeneration of the local neighbourhood to create a world-leading cultural destination. Accommodated within a listed Art Deco building, the hotel will comprise public areas and guestrooms that are at one with the brand’s ethos while being distinguished by a design language infused with Art Deco reference and, in a nod to the district’s past, touches of industrial styling.

Specialist, contrasting metalwork, fluted stained glass, ribbed deco profiles and custom-designed lights will reflect architectural heritage in a nevertheless contemporary idiom where a welcoming and relaxing experience is paramount. On the ground floor, The Market Café and Bar with its sophisticated and polished design will place emphasis on cocktails and fine wines, bold treatments to structural columns and open screens incorporating Art Deco forms will punctuate the space and flooring will combine fumed oak parquet, marble and specially designed rugs.

Guestrooms will be light and pared-back while once again making reference to architectural and social context in their carpet design and in their industrial style internal doors and bathroom finishes.